Sticker Shock

Sticker Shock is a community awareness activity designed to remind people 21 and older that it is unacceptable and illegal to provide alcohol to underage individuals.  


Youth and adult participants involved in Sticker Shock place stickers and bottle hangers on alcoholic beverages that might appeal to underage drinkers with a warning message about the penalties for providing alcohol to anyone under 21.  


Retail stores make a profit from selling alcohol.  This activity allows them to help prevent problems by trying to reach those adults who buy alcohol legally and give it to kids.

In June/July of 2020, we had 10 businesses participate in our Sticker Shock Campaign.  Although typically done prior to prom and graduation season, our efforts were delayed due to COVID-19 concerns, so the activity was conducted in the summer.  Celebrations with alcohol are common during summer months and can turn dangerous for underage drinkers. 

The following businesses participated in our 2020 Sticker Shock Campaign: 

  • Beck's Pub and Jubilee Liquor (signage only) in Becker 

  • Lake Liquors in Big Lake

  • Northbound Liquor and Westbound Liquor in Elk River

  • Sand Dunes Spirits in Orrock Township 

  • Briggs Lake Liquor in Palmer Township 

  • Rogers Wines & Spirits in Rogers 

  • P&A Liquor and Uptown Offsale in Zimmerman

Big thanks to these businesses for supporting your community and helping to keep our youth safe!