Sticker Shock is a community awareness activity designed to remind people 21 and older that it is unacceptable and illegal to provide alcohol to underage individuals.
Youth and adult participants involved in Sticker Shock place stickers and bottle hangers on alcoholic beverages that might appeal to underage drinkers with a warning message about the penalties for providing alcohol to anyone under 21.
Retail stores make a profit from selling alcohol. This activity allows them to help prevent problems by trying to reach those adults who buy alcohol legally and give it to kids.
In April/May of 2019, we had 9 businesses participate in our Sticker Shock Campaign. We planned this activity before prom and graduation season as celebrations with alcohol are common and can turn dangerous for underage drinkers.
The following businesses participated in our 2019 Sticker Shock Campaign:
Beck's Pub in Becker
Lake Liquors in Big Lake
Northbound Liquor and Westbound Liquor in Elk River
Sand Dunes Spirits in Orrock Township
Briggs Lake Liquor in Palmer Township
Rogers Wines & Spirits in Rogers
P&A Liquor and Uptown Offsale in Zimmerman
Big thanks to those businesses for supporting your community and keeping our youth safe!